{"id":17547,"date":"2013-12-17T14:31:38","date_gmt":"2013-12-17T22:31:38","guid":{"rendered":"http:\/\/www.tandemmarketingstrategies.com\/?p=135"},"modified":"2019-06-05T15:48:35","modified_gmt":"2019-06-05T15:48:35","slug":"building-brands-social-media-presence","status":"publish","type":"post","link":"https:\/\/spc.nextgentech.pk\/?p=17547","title":{"rendered":"Building your Brand’s Social Media Presence"},"content":{"rendered":"

So you’ve decided to go for it and build out your social media presence. Good for you! Now the question is, where do you begin? With so many different social media platforms to choose from and a significant amount of noise vaguely telling you, you need to be there! It’s hard to determine which social networks are actually good places for you to be present on. Check out our list of recommended social networks and how to know if you belong on them.<\/p>\n

    \n
  1. Facebook: We are going to make this incredibly easy for you. This is the first place you should start. Not only are there over 1 billion active users on Facebook, this is a norm when creating your social media presence. You can reach fans, followers, share fun and engaging content and target ads to potential clients, customers, and\/or fans. This is a no brainer.<\/li>\n
  2. Twitter: Twitter is a really great place to build relationships with your followers and other brands. Twitter is the place for your brand to be if you are trying to engage with your audience. Additionally, Twitter serves as a great platform for customer support, PR, and damage control.<\/li>\n
  3. LinkedIn: This is a really great platform for business. LinkedIn is the place for you if you are an established company that has followers who are looking for updates related to your business and industry. LinkedIn is also an excellent way to target ads to an online business community.<\/li>\n
  4. Google+: We’ll be the first to admit, we don’t know a lot of people on this social platform. Not only is it one of the least used social networks using, it can be confusing. What we do know however, is that your brand should be there – Google has integrated Google+ and Google places into the search algorithm. A presence here will improve you search rankings allowing potential customers and clients to find you.<\/li>\n
  5. Pinterest: Mostly female dominated and easy to get lost perusing pins for hours, Pinterest is a relatively new platform, quickly becoming a platform designed for brands. We say go ahead join Pinterest, but only do so if you have images on your site that are worth “pinning”. For example Nordstrom<\/a> pins images of their new items and drives traffic directly back to their site. If you don’t have a blog or website updated on a regular basis, Pinterest doesn’t necessarily need to be part of your social media strategy.<\/li>\n
  6. Instagram: Another platform that skews to the younger populations isn’t necessarily where you should be. We recommend creating your brand’s Instagram account if you A) have young followers\/customers B) are in a business involving food, the outdoors, fashion, are a celebrity, are doing something interesting a majority of the time or all of the above.<\/li>\n
  7. Yelp: While this site is popular amongst the majority of consumers, it is not necessarily seen as one of the top social networks. We’ve got news for you: it is and it’s actually important to be present on Yelp if you are a business with an actual physical location. Not only is Yelp great for reviews, but it is helpful with damage control if necessary.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    So you’ve decided to go for it and build out your social media presence. Good for you! Now the question is, where do you begin? With so many different social…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[37,38,39,40,41,42,43,44,45,47,48,49],"class_list":["post-17547","post","type-post","status-publish","format-standard","category-social-media-2","tag-advertising","tag-facebook","tag-facebook-ads","tag-instagram","tag-linkedin","tag-linkedine-advertising","tag-linkedint","tag-online-presence","tag-pinterest","tag-social-media-3","tag-twitter","tag-yelp"],"yoast_head":"\nBuilding Your Brand's Social Media Presence<\/title>\n<meta name=\"description\" content=\"Ready to bring your brand online? 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Find the right social networks to begin building your brand's social presence based on your brand & customer needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spc.nextgentech.pk\/?p=17547\" \/>\n<meta property=\"og:site_name\" content=\"Social Pop Creative\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-17T22:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T15:48:35+00:00\" \/>\n<meta name=\"author\" content=\"jillnroberson@gmail.com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jillnroberson@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spc.nextgentech.pk\/?p=17547\",\"url\":\"https:\/\/spc.nextgentech.pk\/?p=17547\",\"name\":\"Building Your Brand's Social Media Presence\",\"isPartOf\":{\"@id\":\"https:\/\/spc.nextgentech.pk\/#website\"},\"datePublished\":\"2013-12-17T22:31:38+00:00\",\"dateModified\":\"2019-06-05T15:48:35+00:00\",\"author\":{\"@id\":\"https:\/\/spc.nextgentech.pk\/#\/schema\/person\/22c9bfc28185d49524cba61214cb4cd6\"},\"description\":\"Ready to bring your brand online? 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