{"id":178,"date":"2014-08-11T16:08:24","date_gmt":"2014-08-11T23:08:24","guid":{"rendered":"http:\/\/www.spc.nextgentech.pk\/?p=178"},"modified":"2019-06-05T15:48:17","modified_gmt":"2019-06-05T15:48:17","slug":"rich-pins-powerful-tool-pinterest","status":"publish","type":"post","link":"https:\/\/spc.nextgentech.pk\/?p=178","title":{"rendered":"Rich Pins: The Most Powerful Tool on Pinterest"},"content":{"rendered":"<p>While not new the the Pinterest world, it seems that many site owners are either choosing not to use the almighty Rich Pins, or just don&#8217;t know about\u00c2\u00a0them\u00c2\u00a0altogether. What is a &#8220;Rich Pin&#8221; you ask, simply put; <a href=\"https:\/\/business.pinterest.com\/en\/rich-pins\">Rich Pins<\/a> are enhanced to make pins more useful. These super pins allow users to view more information\u00c2\u00a0than in traditional pins. Additional content is highlighted and can be seen right in the Pinterest feed, below the image. The added value increases a pin\u00e2\u20ac\u2122s relevance to a pinner\u00e2\u20ac\u2122s search, making Rich Pins an incredibly powerful tool for business.<\/p>\n<p>The information provided to rich pins on Pinterest allow for:<\/p>\n<ul>\n<li>\u00c2\u00a0Automatic updates when anything changes. Whenever you make a change on your website this information is readily available on your pin, with no extra work on your part!<\/li>\n<li>More information right on the pin. Visible to user\u00e2\u20ac\u2122s right in their newsfeed, Pinterest perusers can get even more detailed info instantly.<\/li>\n<li>\u00c2\u00a0Increased traffic to your pins and website. The additional information included in Rich Pins more accurately direct users to the source of the pin.<\/li>\n<li>Potential boost in sales. When there are price changes made to an item, each pinner who has pinned that item will receive a price drop notification directly to their inbox from Pinterest, at absolutely no cost to you.<\/li>\n<\/ul>\n<p>Rich Pins fall into five different types: movie, recipe, article, product, and place.<\/p>\n<p><strong>Place Pins<\/strong> \u00e2\u20ac\u201c include a map, address and phone number.<\/p>\n<p><strong>Article Pins<\/strong> \u00e2\u20ac\u201c consist of the headline, author, and story description.<\/p>\n<p><strong>Product Pins<\/strong> \u00e2\u20ac\u201c contain real time pricing, availability, and where to buy.<\/p>\n<p><strong>Recipe Pins<\/strong> \u00e2\u20ac\u201c display all ingredients, cooking times, and serving info.<\/p>\n<p><strong>Movie Pins<\/strong> \u00e2\u20ac\u201c showcase ratings, cast members, and viewer reviews.<\/p>\n<p>Given that Rich Pins can greatly increase the value of your Pinterest efforts it seems only logical to include them in your brand\u00e2\u20ac\u2122s Pinterest strategy. If your site is centered around recipes, e-commerce, movies, travel, or articles; which pretty much covers the bulk of categories, then Rich Pins are an absolute must for your brand. Learn how to <a href=\"https:\/\/developers.pinterest.com\/rich_pins\/\">add Rich Pins<\/a> to enhance your <a href=\"http:\/\/www.spc.nextgentech.pk\/create-pinterest-strategy-8-easy-steps\/\">Pinterest Strategy.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While not new the the Pinterest world, it seems that many site owners are either choosing not to use the almighty Rich Pins, or just don&#8217;t know about\u00c2\u00a0them\u00c2\u00a0altogether. What is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,46,55],"tags":[79,45,80,69,81,54,47,71,82],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pinterest-2","category-social-media-2","category-social-strategy","tag-pinning-rich-pins","tag-pinterest","tag-pinterest-pins","tag-pinterest-stratgey","tag-rich-pins","tag-social-marketing","tag-social-media-3","tag-social-media-optimization","tag-what-is-a-rich-pin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rich Pins: The Most Powerful Tool on Pinterest<\/title>\n<meta name=\"description\" content=\"Rich Pins are enhanced to make pins more useful. The added value increases a pin\u00e2\u20ac\u2122s relevance making Rich Pins incredibly powerful tools for business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spc.nextgentech.pk\/?p=178\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich Pins: The Most Powerful Tool on Pinterest\" \/>\n<meta property=\"og:description\" content=\"Rich Pins are enhanced to make pins more useful. The added value increases a pin\u00e2\u20ac\u2122s relevance making Rich Pins incredibly powerful tools for business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spc.nextgentech.pk\/?p=178\" \/>\n<meta property=\"og:site_name\" content=\"Social Pop Creative\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-11T23:08:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T15:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spc.nextgentech.pk\/wp-content\/uploads\/2014\/08\/Rich-Pins.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"918\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jillnroberson@gmail.com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jillnroberson@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spc.nextgentech.pk\/?p=178\",\"url\":\"https:\/\/spc.nextgentech.pk\/?p=178\",\"name\":\"Rich Pins: The Most Powerful Tool on Pinterest\",\"isPartOf\":{\"@id\":\"https:\/\/spc.nextgentech.pk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/spc.nextgentech.pk\/?p=178#primaryimage\"},\"image\":{\"@id\":\"https:\/\/spc.nextgentech.pk\/?p=178#primaryimage\"},\"thumbnailUrl\":\"https:\/\/spc.nextgentech.pk\/wp-content\/uploads\/2014\/08\/Rich-Pins.jpg\",\"datePublished\":\"2014-08-11T23:08:24+00:00\",\"dateModified\":\"2019-06-05T15:48:17+00:00\",\"author\":{\"@id\":\"https:\/\/spc.nextgentech.pk\/#\/schema\/person\/22c9bfc28185d49524cba61214cb4cd6\"},\"description\":\"Rich Pins are enhanced to make pins more useful. 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