{"id":659,"date":"2016-05-25T16:13:14","date_gmt":"2016-05-25T16:13:14","guid":{"rendered":"http:\/\/spc.nextgentech.pk\/?p=659"},"modified":"2019-06-05T16:02:04","modified_gmt":"2019-06-05T16:02:04","slug":"manage-brands-social-media-accounts","status":"publish","type":"post","link":"https:\/\/spc.nextgentech.pk\/?p=659","title":{"rendered":"Who Should Manage your Brand’s Social Media Accounts"},"content":{"rendered":"

I was inspired this week by an article I read that said, social media shouldn’t be left to the millennials. While I one hundred percent agree with that statement it’s a battle I’ve seen since I started managing Brian Tracy’s<\/a> social media presence all the way back in 2008.<\/p>\n

Social media for brands didn’t really become a thing until Tony Hsieh used Twitter as a customer support avenue. After that, it took off. As social media evolved, I was right there in the trenches creating\u00c2\u00a0strategies & implementing new and exciting marketing campaigns through Facebook, Twitter and LinkedIn.<\/p>\n

As companies started to come around to the fact that they needed a social media manager or someone to run their social accounts, their desired social media manager didn’t exist. Some companies wanted someone with 5-7 years of experience yet, social for brands hand’t been popular\u00c2\u00a0for more than a handful of years.\u00c2\u00a0Other companies were only willing to hire recent grads and wrongly assumed that a certain person of a certain age would just know the right thing to do on social media (and hey, they wanted that cheap labor. Not everyone knows how to quantify the ROI of a Facebook account).<\/p>\n

Social media is fickle, turns on a dime and unless you know what you are trying to achieve on your social media channels just throwing a young college grad or “millennial” in to do the work won’t yield any returns.<\/p>\n

I have now been managing social for small brands, major brands, and even individuals, for just about 8 years. Each type of account has varied\u00c2\u00a0goals and different needs. Each audience to be reached is unique and accepts marketing their own way. Don’t send a millennial in to manage your social media accounts. Just because someone can use it, doesn’t mean they know how to grow a following, engage\u00c2\u00a0with your customers or\u00c2\u00a0truly connect to the lifeblood of your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was inspired this week by an article I read that said, social media shouldn’t be left to the millennials. 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