Does My Brand Need a Blog?

Frequently asked is the question, “Does my business really need a blog?”, as if the thought of pouring effort into content is literally, physically painful. To this question, we answer, “Absolutely, yes!” Every business and brand should invest time into a blog. Creating content for your brand can dramatically impact your business, attract new customers, and create a community around valuable content. If you’re not blogging for your brand or business, consider these 5 reasons why you must get started.

1. Blogging is the Root of Content Marketing – Surely your content marketing strategy is not without a plan for blogging. If it is, now is time to re-evaluate. Blogging is where all of your content will stem from. Blog posts lead to social media posts, which in turn leads to increased viewership and brand building. Content is king (we know, like a broken record!) and there is nothing more valuable to your brands content marketing strategy than a blog.
2. Your Most Valuable tool – Consider your company blog as one of the most valuable tools in your marketing arsenal. If blogging doesn’t fit into your busy schedule remember there are many options, get creative and hire a freelancer, consider guest posts or take advantage of your existing sales or marketing team. *Tip – Don’t hire an intern to create content for your blog. Leave this to the professionals!
3. Blogging Fuels SEO – SEO, a buzzword that continually seems to mystify business owners. Simply put, blogging adds relevant and valuable content that search engines can see. With each blog post, another page on your website has been indexed; indicating that your website is active. Each new page is an opportunity to show up in a search result naturally leading to an increase in traffic.
4. Builds Content for Social Media – Similar to SEO, blogging and distributing your content throughout your social networks increases your chances of being discovered. Blog posts added to your social networks have another opportunity to be shared, giving your brand the opportunity to be exposed to new audiences. Additionally, content from your blog allows your social media presence to keep going and strengthens your social reach.
5. Blogging Gives Your Brand a Voice – From reputation management, to breathing personality into your brand, blogging is the ideal platform to do all of these things. On your blog give your company a personality. Your readers will be able to relate and it keeps things fresh and interesting. Additionally this builds trust with your readers, inspires engagement and opens two-way communication. Build your content and make it fun for your writers and readers.

We could go on and on about why you need to be blogging for your business. In fact, we think we will! Stay tuned for part two of this article; 10 Reasons Your Business should Blog.