Facebook is the #1 platform for both B2B and B2C businesses, with 30% of marketers saying Facebook offers the highest ROI for all digital advertising campaigns. Below are three tips to help you connect with more customers and increase sales from your social media marketing efforts.
Tip #1 – Invest in excellent creative and test ads rigorously
The biggest mistake we see companies make is deploying ads that are low quality and do not convert well. The best consumer brands and ecommerce companies will all tell you that high-quality ads are worth every penny as small changes in your click-through-rate (CTR) can have a huge impact on the success of your ad campaign. Take your campaigns to the next level by creating multiple versions of the same ad, using different text and different images. Monitor your analytics closely to test each variation and find the ad that performs the best.
Why does this matter? If your click through rate improves from 5% to 6% by displaying a high-quality ad instead of a low-quality ad, this is a 20% improvement which could lead to 20% more revenue generated from your ad campaign.
Tip #2 – Source high quality and authentic content from brand ambassadors and influencers
High-quality ads don’t have to cost a fortune. Try leveraging your customer base by identifying people who are huge fans of your company and have a good social media presence. You can reach out to these individuals with a customized opportunity to become an ambassador for your brand, allowing you to share their content on your official social media accounts. This is a win-win, your ambassador will gain exposure from being in your official company ads, and you will get great, authentic content that genuinely connects with your target market.
Tip #3 – Take Advantage of Dynamic Product Retargeting
Using the Facebook pixel, dynamic product retargeting allows you to segment your website visitors and display ads to people who are interested in different products or categories. For example, when a customer abandons their cart, with dynamic product retargeting, you can show them a custom ad on Facebook or Instagram reminding them the item is still ready for purchase in their cart. This custom targeting increases the likelihood a customer will return to your website and complete the purchase, making it a very effective strategy for ecommerce companies and consumer brands.
