Socil Media is a must, but how are you supposed to manage each account without getting sucked into a full day of social media? Spending numerous hours updating every status, thought, and promotion for your brand while maintaining a successful business is tedious. Which might have brought you to the constant debate of whether or not you should hire outsourced experts to take over or someone full-time and in-house. Luckily, we have experience in both fields and are here to support your final decision by providing you a few pros and cons of hiring for in house social media vs. outsourcing.
Outsourcing to the Professionals:
Pros
-  Expertise/ Knowledge- Well duh, it’s their profession! The experts have the knowledge and good eye for what does/ doesn’t work for your company. They understand your business is your baby and they want to see it grow just as much as you do.
- Tools/ Skills- Chances are you’re not their first go around, so they automatically see what media aspects work best for you. They have the right tools and know how to use them efficiently to make your brand shine.
- Time/ Money- The experts work on your social brand day in and day out, which saves you energy to complete bigger projects for your company. Believe it or not, they’re also saving you money. Rather than hiring a full time employee with a regular salary, a social media consultant is usually paid monthly at a reasonable rate.
 Cons
- Regular Updates- In order for the experts to be successful with your social media sites, they have to know the personality of your brand. This entails educating them about the voice of your company and what is going on weekly, which could be too time consuming for you.
- You’re Not Benefiting Socially- If you’re allowing consultants to take over your media, then you’re in the same position before: being socially inapt. Unfortunately, the experts don’t have the time to explain the ins and outs of every social media site to you, which could be a downfall for you in the future if you switch back to becoming in-house.
Remaining In-House:
ProsÂ
- You Know You Best- The most obvious reason for remaining in house is because this is your business, not someone else’s! You created your brand personality and know what works best for your company.
- Immediate Interaction- If your business receives an award it’s simple to make a post promoting it immediately. Reaching out to a consultant to update them on your every move may not sound efficient for your company.
- You Are A Natural- It just so happens social Media is your thing and you’re a great multi-tasker! Kudos to you, not many of us business owners can run a business and be socially savvy.
ConsÂ
- Time Consuming- If the art of social media doesn’t come naturally to you, then we both know the amount of hours wasted trying to accomplish a simple task. By handing your social media off to a consultant, they can finish your new web design in half the time and allow you to work on a project you’re more proficient at.
- Audience Interaction- The journey of finding your audience isn’t always crystal clear. What’s even more difficult, is discovering where they are talking about you and what they do/don’t like. That’s when a consultant becomes your detective and does all the searching for you.
As you’ve heard before, there are always two sides to every story. Outsourcing or in-house, make sure your final decision benefits your company and social media sites for the long haul!
