Optimizing your Google+ or Google My Business page is equally as important as optimizing your website for SEO value. Google+ pages for business are a hot topic these days, especially as it pertains to local search. Using Google+ can help increase your search rankings and acts as a powerful SEO tool for local and web based businesses. Properly optimize your Google+ page and increase visibility to your new and existing customers.
Where to Optimize on your Profile:
SEO Title – The name of your page should always be the name of your business. This will be the SEO title. Avoid using any keywords here. This actually has little SEO value and may negatively impact results.
Meta Description – The Meta Description of your page combines your company tag line and the first two sentences of your introduction. Be sure your first two sentences are well written and concise so consumers can quickly see what your business is about.
Follow Links- Follow links on your page can be placed in the introduction and other links section. The official linked website on your page is, unfortunately, marked as no follow.
Google+ Authorship – An important ranking factor that is of the lesser-known ranking factors. Authorship tags each piece of content you create and lets Google know who exactly wrote that content. Tying a verified author profile to content ranks content higher than that without a profile.
Optimize Content:
Once your Google+ page has been created and your profile is fully set up you’re ready to start posting. Posts should contain relevant information that your viewers find useful, entertaining, and valuable. Remember content can come from your blog and should include additional sources other than yourself.
