As we’ve mentioned, a major part of Socially Optimized search is the optimization done on your social media pages. Your brand will reap the SEO benefits when you optimize your social media accounts. Each platform has a different information set that can be used to describe, explain, and promote your business. Today we’ll break down each social network and the areas to focus your optimization efforts.
Facebook – Your Facebook page is an extension of your brand, but let’s be honest; people find your page, like it if they choose, and then never go back. The majority of your interactions will either take place in the newsfeed in the form of posts or ads. So why is Facebook Optimization so important? Two reasons: Your Facebook page needs to be visible when users are searching Facebook and an active well optimized Facebook page will show up in search results. Read How to Optimize Facebook here!
Twitter – Still up in the air about twitter? Well it’s an absolute must for many brands and we highly recommend tweeting to many businesses. Twitter is ideal if you are a national brand or company, have valuable content to share (which we think all businesses do!), and to keep an eye on your industry. Twitter is an excellent source for users to consume information, but tweeting is just for the news. Having a twitter account and providing followers with content gold increases your audience while boosting your search.
Pinterest – In our opinion, is one of the most powerful tools for social optimization. Did you know that Pinterest boards are showing up consistently on the first page of Google search? And, did you know that many users are skipping search engines and heading straight to Pinterest? True and true; Pinterest, a visual book marking site is becoming a crucial part of search and should absolutely be included in your company’s social strategy. So what are you waiting for? Read How to Optimize Pinterest here!
Google My Business (Formerly Google+) – not to take away from what we just said about Pinterest being all powerful, but Google My Business, although new is equally as important to your social search optimization strategy. If your brand doesn’t already have a Google+ page, now is the time. Google is perfecting local search and the best way to there for local customers is with Google my business. Read How to Optimize your Google My Business Account here!
LinkedIn – LinkedIn is the only social network for business professionals. LinkedIn is awesome for big business and anything B2B, but also give smaller brands a voice and the opportunity to be seen. Not only is your linked in profile an important part of promoting your business, but building your business page on LinkedIn will contribute to your social search results.
Yelp – Yelp, where your customers can make or break your business! Remember the customer is always right, the customer is king, and without them there would be no you. Yelp has given consumers the power and truly forces a new level of customer service from businesses. While this new practice is great for the end user, it requires some extra effort from the owners.
Trip Advisor – If you’re in the travel, entertainment, or restaurant industry trip advisor is absolutely where you need to be. Claim your page so guests can leave reviews, pictures, and rave about your business. TripAdvsor also offers tools for businesses to create a positive image and include more social sharing in their strategy.
Blog – While blogging is a totally different beast, it is still a major player in SEO. Without going to in depth on the whole SEO thing, we do have a few tips and tricks to make your blog best optimized for social search. Read How to Optimize your Blog here!
