Recently, we’ve discussed the importance of Pinterest for business and developing a marketing strategy specifically around image bookmarking. Approaching Pinterest in the right way, armed with your expertly crafted strategy, will increase traffic to your site and in turn, promote your products or services.
Know Pinterest SEO
It’s incredibly important to understand Pinterest SEO. Now that Pinterest is evolving into a commonly used search engine, keywords are as important here as they are in any traditional SEO strategy. Pinterest is broken up into three search categories: pinners, boards, and pins. These are the areas in which keywords are imperative.
When creating your account profile, take time and put thought into your about section. Include the details of your location and always link to your website. Board descriptions are often left blank yet can hold up to 500 characters. Give thoughtful details here so searchers can easily find your boards. Finally, pin descriptions can also hold up to 500 characters. This is plenty of room for an accurate description of the image, what can be found if they click through to the link, and of course a few hashtags. Keywords in these areas play a crucial role to your success.
Verify Your Website
A simple and essential feature that Pinterest offers any site owner is the site verification option. By verifying your site on Pinterest your profile will earn the “verified†badge and your site information will auto-populate on pins pinned directly from your website.
Verification is simple; you or your webmaster can simply choose to verify your website by editing your profile. You then have the option to download the verification file and it to your site or simply add the provided meta-tag. Give it about 24 hours and your site verification will be complete. Additionally; connecting your Facebook and other social accounts will give increased visibility to your followers.
Share Pinnable content
The shareable nature of Pinterest is what makes content spread like wildfire. While there is not one simple equation that says what will go viral, it is possible to ensure the content you are creating is pinnable.
What constitutes an image that is pinnable or shareable? First and foremost images need to be aesthetically pleasing. In addition to eye catching or beautiful these few tips can help you ensure that your images are pinned and repined:
- Pin Your original content – The goal is to drive traffic back to your site! Pin your unique images
- Pin vertical images – Taller and longer images tend to do the best
- Tutorials & Guides – Visual instructions have a 42% click through rate
- Pin trending topics – Check weekly trends to stay relevant, trending pins get a 94% increase in clicks
