Not only is visibility on Pinterest a must for every business, but because 69% of all Pinterest users log in with the intent to buy, you need to be there! While your business may not directly sell to consumers, the image bookmarking site is an exceptional way to effectively and affordably get in front of 70 million unique visitors every month. Pinterest draws a fun audience, encourages creativity, and at its core, is a powerful visual marketing tool. Crafting a killer Pinterest strategy will help you reach your goals and deliver a well-crafted, consistent message to users. These 8 simple tips will help you develop the right marketing strategy for your business.
- Define your Pinterest goals – Ask yourself what this marketing should accomplish. And have realistic expectations, Pinterest is a powerful tool when used smartly. Do you want to:
- Drive more traffic to your site or blog
- Increase sales
- Build brand awareness
- Acquire new customers or grow user base
- Is your business visual? Retail, cooking and home décor are naturally image heavy businesses, if your industry is not considered traditionally visual, it’s important to determine how you can add shareable pictures and content. Natural areas to add images include:
- Blog
- Shop
- Infographics
- Office
- Determine your target audience – You know who your customers are already, reach potential new customers by specific targeting. Know your audience and their:
- Needs
- Interests
- Values
- Etc.
- Content is King – As the old saying goes. What you put on Pinterest will determine the success of your marketing efforts on the social platform. It is imperative to:
- Create your own unique content
- Share other’s content
- Perfect images
- Strategically title, describe and hashtag images
- Engaging and shareable content – Some images just perform better than others, for example images with multiple bold colors are pinned more often than their monochromatic counterparts. Do your research to learn what your audience is currently pinning.
- Timing is everything – Users tend to be active all day, but pinning significantly increases in the evening, reaching peak pinning time at 10:00PM. To reach your target audience spread your pins out throughout the day and into the evening.
- Monitor your efforts – Pinterest offers free analytics to businesses to monitor their success. When paired with an additional tool like, Google analytics, tracking your efforts will give your clear visibility into your progress and success.
- Stay active – Once you have your strategy in place and you are ready to hit the ground running, start pinning and don’t stop! Keep your pins up and pin regularly to increase visibility to your audience and expand your reach. Within a month or two you will be able to see the results.
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