While not new the the Pinterest world, it seems that many site owners are either choosing not to use the almighty Rich Pins, or just don’t know about them altogether. What is a “Rich Pin” you ask, simply put; Rich Pins are enhanced to make pins more useful. These super pins allow users to view more information than in traditional pins. Additional content is highlighted and can be seen right in the Pinterest feed, below the image. The added value increases a pin’s relevance to a pinner’s search, making Rich Pins an incredibly powerful tool for business.
The information provided to rich pins on Pinterest allow for:
- Â Automatic updates when anything changes. Whenever you make a change on your website this information is readily available on your pin, with no extra work on your part!
- More information right on the pin. Visible to user’s right in their newsfeed, Pinterest perusers can get even more detailed info instantly.
- Â Increased traffic to your pins and website. The additional information included in Rich Pins more accurately direct users to the source of the pin.
- Potential boost in sales. When there are price changes made to an item, each pinner who has pinned that item will receive a price drop notification directly to their inbox from Pinterest, at absolutely no cost to you.
Rich Pins fall into five different types: movie, recipe, article, product, and place.
Place Pins – include a map, address and phone number.
Article Pins – consist of the headline, author, and story description.
Product Pins – contain real time pricing, availability, and where to buy.
Recipe Pins – display all ingredients, cooking times, and serving info.
Movie Pins – showcase ratings, cast members, and viewer reviews.
Given that Rich Pins can greatly increase the value of your Pinterest efforts it seems only logical to include them in your brand’s Pinterest strategy. If your site is centered around recipes, e-commerce, movies, travel, or articles; which pretty much covers the bulk of categories, then Rich Pins are an absolute must for your brand. Learn how to add Rich Pins to enhance your Pinterest Strategy.
