5 reasons Facebook is still for marketers: Last week we spent much of our time going over Pinterest for business and how when properly executed, is a powerful tool and necessary aspect of your social marketing strategy. Today we’re going to switch gears and focusing on Facebook.
The past couple of months Facebook has been in the spotlight and under scrutiny for secret social studies and most recently, the controversial policies surrounding the Facebook messenger app. In the social media world there is an ever-growing conversation about the effectiveness and frequency your brands posts that are actually seen by fans and followers. Finally, just recently Facebook announced a ban on fan-gating on your brand’s social media page. All the seemingly negative press and chatter may make one question, “Is Facebook still relevant and should it be part of my social media strategy?†To answer simply, yes, Facebook is still relevant and is still an excellent to for marketers. While we understand that there is some serious skepticism surrounding the actual usefulness of this social network, here are five reasons why Facebook is still very much a tool that brands and social marketers should be actively using.
- Likes Still Matter: Currently organic reach is at a low point on Facebook which inherently suggests that the value of a like has been diminished. While this may be true for brands semi-actively posting on the social network, there are still many brands that are reaching a lot of people for free. Additionally creating a fan base on Facebook puts your brand in front of the right audience. Statistically Facebook fans convert, so having a targeted group of Facebook fans can only benefit you.
- Facebook Ads Work: While increasingly more competitive and seriously more costly than what they used to be, Facebook ads are always an effective tool for social marketers. With the Power Editor, strategically timing, targeting and promoting your posts and ads sets your marketing campaigns up for success. It all boils down to how well you narrow down demographics to meet marketing objectives
- Content is Still King: It’s been said over and over again, content is king. This is a true statement, not just on your website, but on your Facebook page and across all other social media outlets. Your existing fans won’t need an incentive to like your page because they already like what you are offering. When it comes to grabbing the attention of potential new followers, your brand should deliver informative and engaging content that gets them hooked and want to become your fan. When your brand is consistently broadcasting superior content your current fans will engage and new fans will come.
- The Numbers are Still There: Facebook is still the most popular and widely used social network. With over 1 billion monthly active users and 800 million monthly users there are plenty of people who can potentially see your brand. The numbers alone indicate that Facebook is alive and well as a social network and as a relevant part of your brands social marketing strategy.
- You can Track, Test and Measure: Still not sure if Facebook is an absolute necessity for your brand? Keeping track of all your Facebook efforts will help you determine if they are actually paying. On a daily basis keep track of page likes, use Google analytics to view referrals from Facebook, and use Facebook insights to determine the success of paid campaigns. With an endless amount of tracking and Facebook monitoring tools, you will easily be able to determine the importance of Facebook in your social marketing strategy.
