If, you’ve been paying attention, you’ve probably notice more and more Facebook pages are returning page 1 results in a Google search. While your brand page on Facebook does not act as a website, if you’re using it correctly you are definitely using it like one. Apply these basic SEO strategies to your Facebook page to increase your place in search results. How to optimize your Facebook page for SEO with three simple tips.
- Complete your about section – Include every last detail here and fill this section out to its entirety. Strategically highlight your business or brand while using keywords. Remember though, too many keywords can be a bad thing! Refer to your basic SEO strategies. Additionally as a local business, absolutely include your location contact information and business hours to improve your rankings for local search as well.
- Create a custom URL – Once your Facebook page has reached 25 likes you have the option to create a vanity URL. Just as important as your Facebook page name, so is the URL. Because URLs are weighted in search engines, your business or what you do should absolutely be included.
- Share quality content. Whether it’s created by your brand or being shared from another brand keeping the content on your page fresh and relevant will work to your benefit. Social actions on Facebook, likes, shares, comments, etc. can impact your rank in search results. This is why it is imperative to create content that gets your community engaged! Remember information that is valuable to your users, whether its funny or informative, is the most likely to have the most interactions.
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