Who is Viewing Your Content on Facebook?

You have followers on Facebook and achieve your target reach on promoted posts, but who is viewing your content? You may even be asking if this engagement is meaningful and turning fans into customers. While pinpointing the exact answers is difficult, there are ways to monitor activity and confirm the ROI of your efforts.

Do you have an image?

Having visual content on Facebook is vital. People share new pictures, reminisce on past memories captured and get distracted by ‘sponsored’ images. Although a lot of text on a post can be informative, it’s easy for users to scroll right past.

For example, adding a photograph of a sad child or beautiful girl on the beach will rope in emotions.

Connecting on a deeper level is a great way to gain interest and leave a lasting impression of your brand. Always ensure your picture relates to the topic of your post and invoke an emotional response for visual success.

Who are you talking to?

Now that you have your picture, you need a perfectly crafted statement to narrate your post and image. The best way to grab a reader’s attention is with no more than 100 characters. That’s 40 characters less than a Tweet, so remember to keep it short and sweet!

For example, if you’re promoting a new baby stroller, a simple attention grabber can look like this, “Hey Mom, we know you’re sick of that stroller breaking!”.

A post that is relatable or screams a truth will interest the reader to find out more. Also, directly calling out your consumer will intrigue them and make them feel special, whether or not they need your company’s product.

Is your post too long?

If you’re asking yourself this question, the answer is probably yes. Giving away the whole article in a Facebook post, allows readers to get all they need without visiting your site. Fix this wordy problem by adding a link and taking your reader elsewhere.

For example, “Our new refrigerators can hold enough food for a t-rex, you have to see it to believe it!”

Including links in your post is imperative. By forcing readers to your site, you create an opportunity to convert a casual reader into a new customer. Make sure to use a link shortener, like Bit.ly because a long web address does not look appealing in a post. Plus you can track clicks and view further analytics on engagement.